A short film for Bikes Welcome to encourage businesses to recognise that ‘bikes mean business’, that they can benefit from supporting everyday bike use in their community, and that one way of doing that is to become a ‘Bikes Welcome Business’.
Bikes Welcome is a charitable trust aimed at growing everyday bike use by helping business recognise, value and support their bike using customers. http://www.bikeswelcome.org/
Convince businesses of the business benefits of bike-use so they want to support and encourage bike use, including:
The underlying message for this film is that bike use is good for communities, health and environment.